A new study shows how Google is taking on social media giants Facebook and Twitter.
The report from researchers at MIT says that Google’s goal is to “drive the evolution of the internet as we know it”.
The report comes as Facebook is struggling to adapt to the internet boom, while Twitter and Google have been accused of bias in favour of their own products.
However, the report also highlights how the two companies’ efforts to control the internet have created “significant risks for innovation”.
“These risks include a focus on content and ad targeting that may be harmful to users and a lack of transparency that has led to significant inaccuracies,” the report says.
Google’s goal with its new “Edge” ad-blocking product is to push the internet further into the dark corners of the web where content is “unsubstantiated, untrustworthy and unreliable”.
“There is a strong likelihood that this effort will have unintended consequences,” the authors write.
“These include an increase in the risk of spam, misinformation and abuse, which may in turn impede legitimate online activity.”
Google said it was taking the report seriously.
“We take our responsibilities to protect our users very seriously,” Google said.
“As an organization we believe in making sure that our products and services meet our user needs.
We are working to address this issue through this review.”
However, a spokesperson from Facebook said the company had “no immediate comment”.